When people talk about the price of Bitcoin, they are referring to the current price at which Bitcoin is changing hands. Since Bitcoin is a purely speculative asset, this price is determined by how little sellers are willing to charge and how much buyers are willing to pay. Even then, the price of Bitcoin can vary across exchanges like Coinbase and Binance or currencies because of market inefficiencies
In April 2019, a UK corporate filing stated that Coinbase's non-U.S. revenue grew 20% to €153 million (U.S.$173 million) in 2018 resulting in a net profit of €6.6 million. Coinbase UK CEO Zeeshan Feroz said the company's non-U.S. operations accounted for nearly one-third of the company's overall revenue and Reuters estimated that the company's global revenue totaled "around $520 million" in 2018.
If you do have this much money tied up in Bitcoin, though, you may want a more secure space to store it. If this is the case, Coinbase offers a Coinbase vault, which has time-delayed withdrawals (giving you 48 hours to cancel a withdrawal) and the option of multiple approvers, increasing security by ensuring that all withdrawals are approved by multiple people. They also offer a multisig vault, which is basically an even more involved and more secure vault, requiring multiple keys to unlock.