Essentially, if you are interested in trading in digital currencies but don't want to get bogged down in the underlying technology, products like Coinbase are a way to begin a foray into a new form of currency speculation and investing. You do, however, lose some of the advantages of trading in a cryptocurrency and through the blockchain. On Coinbase, you have no pseudo anonymity—your name is attached to your Coinbase account and so is your bank account, so transaction history is relatively easy to track down. And if you're not working on the blockchain, there's not much you can do to ensure that the verification of your transaction history or your account is taking place on the blockchain. You are, instead, placing trust in the intermediary, in this case, Coinbase.
Cryptocurrencies are experiencing a moment of unprecedented attention and speculation for several reasons. 1) The value of Bitcoin has been steadily climbing through 2017, with Ether seemingly poised to overtake the cryptocurrency giant any day; 2) Blockchain technology has purposes above and beyond cryptocurrency, and has been hailed by some as the backbone of the future financial system; 3) The increasing number of people who see cryptocurrency as a form of investment similar to gold. If cryptocurrencies stabilize in value, buying Bitcoin or Ether has the potential to be a worthy venture.
Coinbase was founded in June 2012 by Brian Armstrong and Fred Ehrsam. Blockchain.info co-founder Ben Reeves was part of the original founding team but later parted ways with Armstrong due to a difference in how the Coinbase wallet should operate. The remaining founding team enrolled in the Summer 2012 Y Combinator startup incubator program. In October 2012, the company launched the services to buy and sell bitcoin through bank transfers. In May 2013, the company received a US$5 million Series A investment led by Fred Wilson from the venture capital firm Union Square Ventures. In December 2013, the company received a US$25 million investment, from the venture capital firms Andreessen Horowitz, Union Square Ventures (USV), and Ribbit Capital.